“And trying products created by those who know exactly what you’re going through is a major bonus,” adds Baker.Īhead, get to know 34 of the best Black-owned makeup brands and some of their top products, from foundations to bronzers, there’s something here for every skin tone. SO I created this tutorial to teach some simple uses of this Sachabuttercup Setting powder, Some of you may already know how to use this, other may not. “As it pertains to Black-owned brands, I think it’s important that people support them, primarily because are the solution to the problem,” says Wray. “I just want to be given an equal opportunity,” says Baker.Īnd of course, we have to mention beauty mogul Rihanna and how she changed the makeup game by challenging all the mainstream cosmetic brands to step up their efforts with shade inclusivity-by launching Fenty Beauty and dropping 40 different shades of foundation. While her business is doing well, Baker says there are still gaps in the representation and promotion of Black-owned makeup brands. And that was the case for Kim Baker, owner of Glamazon Beauty. Thankfully, there are many Black entrepreneurs who made it their mission to create a more inclusive beauty space for those with deeper skin tones. “Growing up, I didn’t have foundation options that wouldn’t leave me looking ashy or would just not be right.” “I’m a dark-skinned Black woman,” says Kierra Lanice Wray, celebrity and editorial makeup artist. Fortunately, there are many Black-owned makeup brands available today, that carry every shade of foundation and powder you can imagine-from the lightest to deepest hues. The beauty industry hasn't always been inclusive of those with melanin-rich skin tones.
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